Smile Safari!

Smile Safari is the first instagram ephemeral museum in Belgium. Audi, as sponsor, was present with a "smile, scratch & win" activation. Visitors were invited to take a picture around the Audi Q3. To reveal the picture and show their creativity, the participants had to scratch the screen with different brushes. The result was sent by email with CTA #audismile. The most creative picture won a WE with an Audi Q3.