Badge activation

What is the most persistent way to say "I was there" ? By pinning your picture and bringing it all around. Proximus was sponsor of 7 major festivals in Belgium. The briefing was cristal clear : "we need to attract people into our (huge) stand". We answered the brief quite simply. We took pictures in front of the stand with connected tablets, we invited participants to enter the stand to find back their photo and we manufactured it as a pin button. At the end of the season, we produced 70.000 badges. Coupled to a cap, brand effect is even stronger.

Badge become a collector year after year, and the branding remains.